AICE Media Studies Project

Final Submission I was unable to make the final adjustments we originally wanted to do because of the current events that have caused everyone to stay in there homes, my partner and I were not able to come together and the scene we wanted to re-shoot was our interaction scene. We wanted to get a little more variation in camera shots and angles because our quarter 3 submission only had two. We hope you still enjoy and can assume what we ideally wanted the final product top be.

Through social media we can really connect with our audience and that is very helpful. Right now our film setup is not very professional. The use of proper lighting and better sound quality  can really be good for us in the future. Editing software and special effect was created with online tools to our disposal and that really help our movie production.

The main concept of our film was to use the traditional techniques in making a horror movie but putting an ironic spin on it. As a comedy/horror it wasn't really a platform to spread social opinions or views. Our engagement with our audience comes from our distribution and advertisement.

Our revisions mainly focused on making it clearer for the viewer to understand the setting and the characters. With some added text in the beginning of the scene it clearly represents this. For the future our focus with be toward re-shooting and more line revisions.

Halloween  was a horror movie that released in 2018 and it was released and it went to digital video services and DVD. It had lots of ads, ranging to billboards, social media accounts, internet ads, and even was one of the main movie themes at Halloween Horror Nights at Universal Studios. Amusement parks our definitely out of our ability, however internet ads, a social media account, and billboards seem like a better idea and way closer to our price range. We can incorporate these by improving our existing Instagram account, making ads for the film, and creating posters to better advertise our film.

Ready or Not is a suspense/horror movie that released in 2019 and was a theatrical release that then went to digital video services and DVD.It had the basic advertisement strategies, reaching to FaceBook, billboards, and online ads which we will be incorporating . We can incorporate these by improving our existing Instagram account, making ads for the film, and creating posters to better advertise our film.  

Cult of Chucky is a suspense/horror movie that released in 2017 and its tactic of distribution was to bring it strait to DVD and Netflix. Advertisement, billboards, social media accounts, internet ads, and attraction at Universal Studios. Of course our tactic won't be targeted toward amusement parks, internet ads, a social media account, and billboards seem like a better idea and way closer to our price range. We plan to create a Instagram account promoting our film, also advertise on billboards and online advertisement.

The traditional distribution model for a film is a movie starts by being advertised on television, in other movie's previews, internet ads, and billboards and posters. It then moves to the theaters around the  world, or  go straight to digital depending on the film's budget and quality. I could utilize this model by advertising as much as possible in the beginning, then finally roll out the movie after many other people have heard about it through said ads.  

Overall, our plan is to either put the movie in  theaters, or  put it straight to digital video. considering we make enough money, we can pay the theaters to play our film. If not, a straight to video release may be in order. We will then sell the rights to our film to a company that specializes in the horror/thriller genre, such as  Blumhouse  productions, but if the budget still isn't as good as we hope, we could sell to a smaller company that also specializes in the horror/thriller genre, such as Dark Castle Entertainment. Either way, our movie, whether it's digital or theatrical, will reach the public through any means necessary.  

Our plan to market our movie is by TV commercials as well as a social media account. Specifically a Instagram account titled "watchyourback". We plan to upload our journey of behind the scenes and hopefully people get behind our project and get enticed. Through promotion this way people are more likely to support and follow our movie.

I would consider our audience to not fall into any specific age group. the rating for this movie is R, and are put into the thriller genre of film. The movies main form of advertisement was like any basic large film. TV commercials and other online promotions. Online advertisement is a large portion of it as well as that is how most advertisement is done. I would have a similar marketing strategy for my film. In the advertisement process ethos was mostly used by getting opinions from big name critics with their reviews. Ethos is used for a lot of movies and would be implemented in our strategies.

Bird Box has a similar audience to us not in the sense of age but interest in suspense and mystery. People that like movies that keep you wondering is the audience we are going for. Commercials and standard advertisement is what they did for their marketing strategy. I think it would be smart if they made a interactive things such as games. Think it's an interesting concept especially for horror movies. Again for most movies ethos is used to get credibility from known critics and maybe some actors. Social media is a great way to get products to the public and i would definitely utilize it in our process.

A well done movie opening that we saw and enjoyed was the Marvel movie "Deadpool". The comments talked about how creative and original the opening was and how it was a very unique idea. A good mix of humor and story telling to setup the rest of the movie. For the opening of our film, we might use some of the shots such as an establishing shot because we believe it is the best way to tell our audience what is happening and where. 

I would consider our audience to not fall into any specific age group. Both my movie and my example are PG-13, and are put into the thriller genre of film. The movies main form of advertisement was like any basic large film. TV commercials and other online promotions. As well as posters and billboards around populated areas. I would have a similar marketing strategy for my film. In the advertisement process ethos was mostly used by getting opinions from big name critics with their reviews.

We wanted our film to challenge what the cliches are of suspense films and add many in the the first two minutes to show what our film is about. That we are trying to be a comedy while also keeping the element of suspense.

I feel that our promotion of our movie went well. Overall there was good feedback and Mr. Elsbree gave us some good advice to advance the production value of our movie. People understood the premise without an explanation and people knew the idea we were going for. The advice that was given was to change up the camera angles to get a variety of angles during a scene while two actors are talking. Also the location of the office space were not as good as we would have wanted and it was recommended that we changed it and we agree completely. Overall we did enjoy showing off our first product and are ready to start redoing scenes to make it better.

My target audience if I could a specific type of audience I would say it is definitely in a PG-13 range of people. Any gender could enjoy this movie, although, murder mystery may be more stereotyped toward a male interest. Income level wasn't really considered, as it portrays a middle class man there may be a magnetism toward that type of audience. Again, education level is more in a range for young adults and I feel that this type of movie will be appealing to people that love mystery and solving crimes.