Audience Engagement Research - Murder on the Orient Express

I would consider our audience to not fall into any specific age group. Both my movie and my example are PG-13, and are put into the thriller genre of film. The movies main form of advertisement was like any basic large film. TV commercials and other online promotions. As well as posters and billboards around populated areas. I would have a similar marketing strategy for my film. In the advertisement process ethos was mostly used by getting opinions from big name critics with their reviews.