Audience Engagement Research - Bird Box

Bird Box has a similar audience to us not in the sense of age but interest in suspense and mystery. People that like movies that keep you wondering is the audience we are going for. Commercials and standard advertisement is what they did for their marketing strategy. I think it would be smart if they made a interactive things such as games. Think it's an interesting concept especially for horror movies. Again for most movies ethos is used to get credibility from known critics and maybe some actors. Social media is a great way to get products to the public and i would definitely utilize it in our process.